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Privacy Policy

1. Introduction and Scope

This Privacy Policy explains how AlekProfit collects, uses, stores, and protects personal data when users access or interact with our website, services, and digital infrastructure. AlekProfit is a business-to-business provider of liquidity, trading infrastructure, consulting, stablecoin swap, and white-label solutions, and does not provide services to retail or consumer users.

This Policy applies to all visitors, prospective partners, clients, and representatives of organizations that access our website or communicate with us through digital channels. For questions regarding this Privacy Policy, users may contact us at support@alekprofit.com.

This Policy is structured in multiple parts for clarity and completeness. Part 1 outlines foundational principles, data categories, and collection methods. Subsequent parts address data usage, sharing, retention, security, and user rights.

1.1 Definitions and Interpretation

For the purposes of this Privacy Policy, the following definitions apply:

  • “AlekProfit”, “we”, “us”, or “our” refers to the AlekProfit brand and its associated digital platforms.
  • “Personal Data” means any information relating to an identified or identifiable natural person.
  • “User” refers to any individual accessing or using the website, including representatives of corporate entities.
  • “Services” refers to liquidity provision, consulting, trading infrastructure, stablecoin swap solutions, white-label offerings, and related B2B services.
  • “Processing” means any operation performed on Personal Data, including collection, storage, use, disclosure, or deletion.

References to applicable data protection laws include, where relevant, the General Data Protection Regulation (GDPR) and other comparable regulatory frameworks.

1.2 Nature of Our Services and Audience

AlekProfit operates exclusively in a B2B context. Our services are designed for institutions, trading firms, brokers, exchanges, fintech companies, and other professional market participants.

We do not knowingly collect Personal Data from retail traders, consumers, or individuals acting in a personal capacity unrelated to a business or professional role. Users accessing our website are expected to do so on behalf of an organization or in a professional context.

Any interaction with AlekProfit is deemed to be business-related unless explicitly stated otherwise.

2. Personal Data We Collect

The categories of Personal Data collected by AlekProfit depend on how users interact with our website and services. We aim to collect only data that is relevant, necessary, and proportionate to legitimate business purposes.

2.1 Information Provided Directly by Users

We may collect Personal Data that users voluntarily provide when interacting with our website or communicating with us. This may include:

  • Name and professional title
  • Company or organization name
  • Business email address
  • Business phone number (if voluntarily provided through forms)
  • Role or area of professional interest
  • Information submitted through inquiry, onboarding, or partnership forms

This information is typically provided when users request information about our services, initiate partnership discussions, or engage in business communications. Users are responsible for ensuring that the information they provide is accurate and up to date.

2.2 Information Collected Automatically

When users access our website, certain information may be collected automatically through standard web technologies. This information does not typically identify individuals directly but may constitute Personal Data under applicable laws.

Automatically collected information may include:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on the website
  • Referring URLs
  • Date and time of access

This data is used primarily for website operation, security monitoring, performance analysis, and improvement of user experience.

2.3 Cookies and Similar Technologies

Our website may use cookies or similar technologies to ensure functionality, analyze usage, and improve performance. Cookies are small data files stored on a user’s device when visiting a website.

Cookies used by AlekProfit may include:

  • Essential cookies, necessary for website operation
  • Analytics cookies, used to understand aggregated usage patterns
  • Security cookies, used to detect and prevent malicious activity

Users may control or disable cookies through their browser settings. However, disabling certain cookies may affect website functionality.

2.4 Information from Third Parties

In limited circumstances, AlekProfit may receive information from third-party sources, such as professional referrals, business partners, or publicly available sources. This may include basic professional information necessary to assess potential partnerships or business relationships.

Such information is processed in accordance with this Privacy Policy and applicable data protection laws.

2.5 Data We Do Not Intentionally Collect

AlekProfit does not intentionally collect:

  • Sensitive personal data unrelated to business purposes
  • Personal financial information of individuals
  • Retail trading activity data
  • Personal identification documents, unless required by law and explicitly requested

Users should not submit sensitive personal information through the website unless explicitly requested as part of a regulated onboarding process.

2.6 Accuracy and Data Minimization

We take reasonable steps to ensure that Personal Data processed by AlekProfit is accurate, relevant, and limited to what is necessary for the purposes for which it is collected.

Users are encouraged to provide only business-related information and to notify us if their information changes or becomes inaccurate.

3. Purpose and Legal Basis of Processing

AlekProfit processes Personal Data solely for legitimate business and operational purposes consistent with its role as a B2B financial infrastructure provider. All processing activities are conducted in accordance with applicable data protection laws and principles, including lawfulness, fairness, transparency, data minimization, and security.

3.1 Purposes of Processing

Personal Data collected by AlekProfit may be processed for the following purposes:

  • Responding to inquiries, requests, or communications
  • Evaluating potential business relationships or partnerships
  • Providing access to information about services and solutions
  • Conducting onboarding and pre-contractual assessments
  • Maintaining website functionality and security
  • Improving website performance and user experience
  • Meeting legal, regulatory, or compliance obligations

Processing is limited to what is necessary to achieve these purposes and is not used for unrelated activities.

3.2 Legal Basis for Processing

Depending on the context, AlekProfit relies on one or more of the following legal bases for processing Personal Data:

  • Legitimate interests, including operating and improving our business, securing our systems, and engaging in B2B communications
  • Contractual necessity, where processing is required to enter into or perform a contract
  • Legal obligation, where processing is required to comply with applicable laws or regulations
  • Consent was explicitly obtained for specific purposes

Where consent is required, users may withdraw it at any time, subject to legal or contractual restrictions.

4. Data Sharing and Disclosure

AlekProfit does not sell Personal Data and does not disclose Personal Data to third parties except as necessary for legitimate business purposes or legal requirements.

4.1 Service Providers and Business Partners

Personal Data may be shared with trusted third-party service providers that assist AlekProfit in operating its website, systems, or business processes. These may include providers of:

  • Hosting and cloud infrastructure
  • IT security and monitoring services
  • Analytics and performance tools
  • Professional advisory services

Such providers process Personal Data only on AlekProfit’s instructions and are subject to confidentiality and data protection obligations.

4.2 Legal and Regulatory Disclosures

Personal Data may be disclosed where required to comply with applicable laws, regulations, court orders, or requests from competent authorities.

Disclosures may also occur where necessary to protect the rights, property, or safety of AlekProfit, its partners, or others, or to investigate potential violations of law or contractual obligations.

4.3 Business Transfers

In the event of a merger, acquisition, restructuring, or similar transaction, Personal Data may be transferred as part of the business assets, subject to applicable data protection requirements.

5. Data Retention

AlekProfit retains Personal Data only for as long as necessary to fulfill the purposes for which it was collected, including legal, regulatory, and contractual obligations.

5.1 Retention Criteria

Retention periods are determined based on:

  • The nature and sensitivity of the data
  • The purpose of processing
  • Legal or regulatory requirements
  • Operational and risk management needs

Once Personal Data is no longer required, it is securely deleted or anonymized.

6. Data Security

AlekProfit implements appropriate technical and organizational measures to protect Personal Data against unauthorized access, disclosure, alteration, or destruction.

6.1 Security Measures

Security measures may include:

  • Access controls and authentication mechanisms
  • Network and infrastructure security protections
  • Monitoring and logging of system activity
  • Encryption where appropriate
  • Internal policies governing data handling

While no system can guarantee absolute security, AlekProfit takes reasonable steps to mitigate risks and protect Personal Data.

7. International Data Transfers

Personal Data may be processed or stored in jurisdictions different from the user’s location. Where international transfers occur, AlekProfit ensures appropriate safeguards are in place in accordance with applicable data protection laws.

These safeguards may include contractual protections or other legally recognized transfer mechanisms.

8. User Rights

Subject to applicable law, users may have certain rights in relation to their Personal Data.

8.1 Rights of Data Subjects

These rights may include:

  • The right to access Personal Data
  • The right to correct inaccurate or incomplete data
  • The right to request deletion of Personal Data
  • The right to restrict or object to processing
  • The right to data portability, where applicable

The availability of these rights depends on jurisdiction and the legal basis for processing.

8.2 Exercising Rights

Requests relating to Personal Data rights will be assessed and responded to in accordance with applicable laws. AlekProfit may require verification of identity or authority before fulfilling a request.

Certain requests may be limited or denied where permitted by law, such as where processing is required to meet legal obligations.

9. Third-Party Websites

The AlekProfit website may contain links to third-party websites. AlekProfit is not responsible for the privacy practices, content, or security of third-party websites.

Users are encouraged to review the privacy policies of any external sites they access.

10. Changes to This Privacy Policy

AlekProfit may update this Privacy Policy from time to time to reflect changes in legal requirements, business practices, or technology. Updated versions will be posted on the website, and continued use of the website constitutes acceptance of the revised Policy.

11. Final Provisions

This Privacy Policy is intended to provide transparency regarding how AlekProfit handles Personal Data in a professional, B2B context. It does not create contractual rights beyond those provided by applicable law.

For questions regarding this Privacy Policy or the processing of Personal Data, users may contact support@alekprofit.com.